At EyePredict we recognize that privacy is important. This Policy applies to all of the products, software, services and web sites offered by EyePredict or its subsidiaries or affiliated companies (referred to collectively as the "Services" in this document). In addition, where more detailed information is needed to explain our privacy practices, we post separate privacy notices to describe how particular services process information that you provide to us which personally identifies you, such as your name, email address or billing information, or other data which can be reasonably linked to such information (referred to collectively as "Personal Information" in this document).

Information we collect and how we use it:

In order to provide our full range of services, we may collect the following types of information:

• Information you provide - When you sign up for an EyePredict Account or other EyePredict service or promotion that requires registration, we ask you for personal information (such as your name, email address and an account password). For certain services, we may also request credit card or other payment account information which we maintain in encrypted form on secure servers. We may combine the information you submit under your account with information from other EyePredict services or third parties in order to provide you with a better experience and to improve the quality of our services. For certain services, we may give you the opportunity to opt out of combining such information.
  
  
• EyePredict cookies - When you visit EyePredict, we may send one or more cookies - small files containing strings of characters - to your computer that uniquely identifies your browser. We use cookies to improve the quality of our service. Most browsers are initially set up to accept cookies, but you can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some EyePredict features and services may not function properly if your cookies are disabled.
  
  
• Log information - When you use EyePredict services, our servers automatically record information that your browser sends whenever you visit a website. These server logs may include information such as your web request, Internet Protocol address, browser type, browser language, the date and time of your request and one or more cookies that may uniquely identify your browser.
  
  
• User communications - When you send email or other communication to EyePredict, we may retain those communications in order to process your inquiries, respond to your requests and improve our services.
  
  
• Affiliated sites - We may offer some of our services in connection with other web sites. Personal information that you provide to those sites may be sent to EyePredict in order to deliver the service. We process such information in accordance with this Policy. The affiliated sites may have different privacy practices and we encourage you to read their privacy policies.
  
  

EyePredict only processes personal information for the purposes described in the applicable Privacy Policy and/or privacy notice for specific services. In addition to the above, such purposes include:

• Providing our products and services to users, including the display of customized content and advertising;
• Auditing, research and analysis in order to maintain, protect and improve our services;
• Ensuring the technical functioning of our network; and
• Developing new services.

Choices for personal information

When you sign up for a particular service that requires registration, we ask you to provide personal information. If we use this information in a manner different than the purpose for which it was collected, then we will ask for your consent prior to such use.

If we propose to use personal information for any purposes other than those described in this Policy and/or in the specific service notices, we will offer you an effective way to opt out of the use of personal information for those other purposes. We will not collect or use personal information for purposes other than those described in this Policy and/or in the specific service notices, unless we have obtained your prior consent.

You can decline to submit personal information to any of our services, in which case EyePredict may not be able to provide those services to you.

Information sharing

EyePredict only shares personal information with other companies or individuals outside of EyePredict in the following limited circumstances:

• We have your consent. We require opt-in consent for the sharing of any sensitive personal information.
• We provide such information to our subsidiaries, affiliated companies or other trusted businesses or persons for the purpose of processing personal information on our behalf. We require that these parties agree to process such information based on our instructions and in compliance with this Policy and any other appropriate confidentiality and security measures.
• We have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary to (a) satisfy any applicable law, regulation, legal process or enforceable governmental request, (b) enforce applicable Terms of Service, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address fraud, security or technical issues, or (d) protect against imminent harm to the rights, property or safety of EyePredict, its users or the public as required or permitted by law.

If EyePredict becomes involved in a merger, acquisition, or any form of sale of some or all of its assets, we will provide notice before personal information is transferred and becomes subject to a different privacy policy.

We may share with third parties certain aggregated information that is recorded about users and collected into groups so that it no longer reflects or references an individually identifiable user.

Information security

We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems where we store personal data.

We restrict access to personal information to EyePredict employees, contractors and agents who need to know that information in order to operate, develop or improve our services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.

Data integrity

EyePredict processes personal information only for the purposes for which it was collected and in accordance with this Policy or any applicable service-specific privacy notice. We review our data collection, storage and processing practices to ensure that we only collect, store and process the personal information needed to provide or improve our services. We take reasonable steps to ensure that the personal information we process is accurate, complete, and current, but we depend on our users to update or correct their personal information whenever necessary.

Accessing and updating personal information

When you use EyePredict services, we make good faith efforts to provide you with access to your personal information and either to correct this data if it is inaccurate or to delete such data at your request if it is not otherwise required to be retained by law or for legitimate business purposes. We ask individual users to identify themselves and the information requested to be accessed, corrected or removed before processing such requests, and we may decline to process requests that are unreasonably repetitive or systematic, require disproportionate technical effort, jeopardize the privacy of others, or would be extremely impractical (for instance, requests concerning information residing on backup tapes), or for which access is not otherwise required. In any case where we provide information access and correction, we perform this service free of charge, except if doing so would require a disproportionate effort. Some of our services have different procedures to access, correct or delete users' personal information. We provide the details for these procedures in the specific privacy notices or FAQs for these services.

Enforcement

EyePredict regularly reviews its compliance with this Policy. Please feel free to direct any questions or concerns regarding this Policy or EyePredict's treatment of personal information by contacting us at privacy (at) eye-predict.com. When we receive formal written complaints at this address, it is EyePredict's policy to contact the complaining user regarding his or her concerns. We will cooperate with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of personal data that cannot be resolved between EyePredict and an individual.

Changes to this policy

Please note that this Privacy Policy may change from time to time. We will not reduce your rights under this Policy without your explicit consent, and we expect most such changes will be minor. Regardless, we will post any Policy changes on this page and, if the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of Policy changes).

If you have any questions or concerns about this Policy, please feel free to contact us at privacy (at) eye-predict.com.

January 1, 2008