EyePredict can improve shopping experiences by optimizing visual interfaces.
Our software-as-a-service solutions increase consumer response by fusing neuroscience insights and intuition with trial-and-error.
For example, merchants often assume that people always inspect visual interfaces from top-left to bottom-right.
This intuitive assumption is contradicted by scientific evidence showing that looking behavior is highly context-dependent.
The EyePredcit technology has been applied successfully to increase consumer response both offline and online, as validated in a series of studies involving millions of behavioral data points.
These validation studies were funded by a Fortune 500 customer that later offered to license our technology as well as a Small Business Innovation & Research award from the National Science Foundation.
EyePredict was founded by Ran Carmi. He previously served as software engineer, employee #1, and product manager in other B2B companies before they went public or were acquired (NYSE: DOX, NASDAQ: JCDA, WebTrac).
In academia, Ran earned a Ph.D. in neuroscience (USC), published oft-cited articles, and won the Best Paper award in a major international conference in the field (Eye Tracking Research & Applications).
He also led technology commercialization at Caltech and recruited there the R&D team.